March 12, 2021
Following the announcement of a global rights commercialization partnership in November 2020, Synergy Sports and Puerto Rico’s BSN have now signed an expanded partnership agreement. The partnership will include the installation of 12 FIBA Connected Stadiums to BSN venues around Puerto Rico, and the capture, production and distribution of all BSN games.
The partnership will result in a massive 70% increase in the number of games available to fans from one of Latin America’s top leagues. As part of the agreement and following a successful trial period in the BSN’s bubble season in 2020, BSN teams will also gain access to Synergy Sports data analytics and coaching tools. Combined with Synergy’s Automated Capture System, coaches will have access to cutting-edge solutions for the analysis of games and practices, as well as for scouting opponents and recruiting players.
In order to bring fans as close to the action as possible, the companies will also partner on the launch of an OTT platform that will provide access to BSN games.
Synergy Sports CEO, Mark Silver said “It’s always exciting to expand one of our relationships and following the great success of the 2020 BSN season, Synergy Sports is proud to be growing our partnership with one of the region’s most significant leagues. The fact the BSN team have opted to combine the FIBA Connected Stadium with Synergy’s coaching tools shows a fantastic investment by the BSN in the accessibility and quality of Puerto Rican basketball.”
Synergy Sports Partnerships Director, Marcelo Gallicchio said of the partnership “Bringing Puerto Rican fans access to so many more BSN games than ever before is a big achievement, and a huge step for basketball in the region. Synergy Sports will be working side by side with the BSN to grow the game in the 2021 season and beyond.”
BSN President Ricardo Dalmau said “This is a historic partnership for professional basketball in Puerto Rico. With Synergy our league enters the global video betting market while providing BSN arenas with the technology to livestream every game of the season internationally along with non-televised games in the island. It is a gamechanger not only for the league, but for players, coaches, referees and even the cities that will benefit from having the cameras installed in their arenas.”