Synergy Sports and Kosovo Basketball Federation Announce Partnership 

Synergy Sports have announced a multiyear partnership with the Kosovo Basketball Federation to transform basketball arenas around the country into FIBA Connected Stadiums.

The partnership will provide the Kosovo Basketball Federation with state of the art automated solutions to capture and produce high quality livestreams for men’s and women’s basketball competitions. Synergy Sports will also become the exclusive distribution partner for the commercialization of live rights for Kosovan basketball.

The newly formed UNIQA League, a competition that has generated huge interest in the region at its announcement earlier this year in collaboration with the Albanian Basketball Federation will also be included in the content distribution agreement. The competition will feature the best-ranked clubs from both Kosovo and Albania in an internationally competitive environment.

Discussing the partnership, Synergy Sports CEO Mark Silver said “Synergy Sports is proud to have partnered with the Kosovo Basketball Federation. This is one of the most storied and talent-rich basketball regions in the world and the FIBA Connected Stadium will help ensure Kosovan basketball is at the forefront in terms of technical capability when it comes to the scalable production and distribution of live sports.”

Synergy Sports Partnership Director Alistair Kemp said “With eight venues set to become FIBA Connected Stadiums in Kosovo, this is a fantastic commitment from the federation to innovation and to improving the reach and visibility of games. This partnership will benefit the whole of the Kosovan basketball community from the elite teams, players and coaches, down to fans, youth and the grassroots levels of the game.”

Arben Fetahu, President of the Kosovo Basketball Federation said “The Kosovo Basketball Federation always looks forward to new partnerships and innovative solutions for our basketball and the FIBA Connected Stadium represents a new benchmark for basketball arenas worldwide. It gives us great joy and pleasure to be able to install and utilize Synergy Sports’ hardware and software solutions in eight arenas throughout Kosovo, as part of our overall commitment towards having greater visibility for all our basketball competitions, as well as better means for the education and advancement of our coaches and referees.”

“Automated video production with scoreboard integration, referee review system, coach and player development services and automated graphics video integration, are all part of the multi-year agreement and comprise a significant investment in Kosovo basketball by a trusted and reputable partner of basketball worldwide – Synergy Sports. Concluded during the difficult times of a global pandemic, this is a genuine partnership agreement with a strong co-commercialization component that is of the utmost strategic significance for the development of Kosovo basketball at all levels”.


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