Nick Whitfield
February 10, 2021
Synergy Sports and the Canadian Elite Basketball League (CEBL) have signed a multiyear partnership that will cover basketball analytics services and the commercialization of the league’s content betting rights. Synergy Sports will also be providing its EVO graphics product to enhance the live production of CEBL games.
Entering its third season in 2021, the CEBL is following up on an incredibly successful 2020 season, with the CEBL Summer Series in July 2020 being viewed by millions of viewers both domestically and around the world. The CEBL was the first professional sports league in Canada to return to play after the COVID-19 outbreak shut down sports competitions across the country. The league is now looking to build upon its 2020 success with the help of Synergy Sports.
Discussing the CEBL’s decision to renew and expand on its partnership with Synergy Sports, Commissioner and CEO of the CEBL Mike Morreale said “The Canadian Elite Basketball League is pleased to continue our partnership with Synergy Sports in matters of video technology, basketball analytics and digital commercialization. Continuing in the footsteps of the NBA and other top FIBA leagues across the world, we look forward to working with their end-to-end services in scouting, coaching, and video-based analytics tools to further help elevate the quality of the game across Canada and beyond”.
Synergy Sports CEO Mark Silver said of the partnership “The growth and excitement surrounding Canadian basketball has been evident across all levels of the sport for a number of years now. The establishment and growth of the CEBL in the past few years has reflected that energy and growth. Synergy Sports is proud as an organization to be expanding on our relationship with the CEBL.”
About the CEBL
A league created by Canadians for Canadians, the CEBL has the highest percentage of Canadian players of any professional league in the country, with 80 percent of its current rosters being Canadians. Players come from the NBA G League, top international leagues, the Canadian National team program, and top NCAA programs as well as U SPORTS. The only First Division Professional League Partner of Canada Basketball, the CEBL season typically runs from May through August. Head to more information on CEBL.ca or follow us on Instagram, Twitter, TikTok, Linkedin, Facebook & YouTube.
For Media Enquiries:
Ansh Sanyal
Director, Brand & Marketing
CEBL